Premium raw nutrition with high-quality beef protein.

Our Ground Beef formula is made from fresh, high-quality beef, providing a nutrient-rich, protein-dense diet. Free from additives and preservatives, this mix supports healthy muscles, energy, and overall wellbeing for dogs of all sizes.

Why You’ll Love It

• Made with fresh, high-quality beef for a natural, protein-rich diet
• Supports healthy muscle development and energy
• Additive- and preservative-free
• Balanced nutrition for everyday vitality
• Proudly made in New Zealand

Nutritional Profile

Guaranteed Analysis (as fed, based on study conducted by Massey University)

• Crude Protein (min): 18.8%
• Crude Fat (min): 5.5%
• Crude Fibre (max): 0.2%
• Ash (max): 1.0%
• Moisture (max): 78.9%
• Energy: 301 Kcal/kg

Meets AAFCO minimum standards for protein and fat for both adult dog and growth and reproduction (i.e. puppies, pregnant and lactating females)